Born in Pune. Designed for a Pure, Sustainable World.
​Auraami was founded on the belief that clean and hygienic personal spaces shouldn't hurt the pocket and the mother earth.
Our Sustainability Story
Auraami was born from a simple frustration: the market was flooded with air fresheners that masked odors with toxic chemicals and artificial fragrances. Our founder spent months researching natural alternatives, ultimately discovering the remarkable power of activated coconut shell charcoal.
What began as a personal mission to create a chemical-free home evolved into a commitment to sustainability. We rejected artificial fragrances and harsh chemicals to create the ultimate non-toxic odor absorber. Our high-grade activated coconut shell charcoal is the sustainable answer to modern air quality issues.
Today, Auraami represents conscious purity—products that don't just clean your air, they honor your health and the planet.
Our Core Mandate
Integrity, Sustainability, and the Customer First
Integrity in Sourcing
We source only 100% natural, BPA-free activated coconut shell charcoal from sustainable suppliers. Every material meets our rigorous quality standards.
High Performance
Our charcoal's immense porosity provides superior absorption. We don't compromise on effectiveness—nature's solution delivers results.
Customer First
We believe in reusable air fresheners that last, reducing waste and offering superior value. Your satisfaction and health come first.
Why Charcoal Over Chemicals?
Traditional Air Fresheners
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Mask odors with synthetic fragrances
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Release toxic chemicals (VOCs)
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Harmful to respiratory health
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Create plastic waste monthly
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Not safe for pets and children
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Require electricity or batteries
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Auraami
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Eliminate odors at the source
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100% natural, zero chemicals
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Safe for respiratory health
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Reusable for up to 2 years
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Completely safe for pets and children
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No electricity needed—just sunlight